He has also collaborated with Gulzar to pen Gully Boy's lyrics. He also got a deal from Only Much Louder, India's biggest alternative culture promoter and management agency. He started his rapping journey with a hip-hop collective - The Schizophrenics - formed with his friends in Khalsa College, Mumbai.Īccording to a TOI report, Naezy became the subject of the documentary Bombay 70. The song 'Aafat' brought him into the limelight. Naved Sheikh aka Naezy's obsession with rap began when he was just 13! His first project was a DIY, which he himself shot, sang and edited on an I-pad. No other name came to mind,” he told the Indian Express.
“When I began to rap, I called myself DIVINE. His stage name is inspired by the peace he felt during his visits to the church in Marol with his grandmother.
Recently, he wrote the song 'Kaam 25' for Netflix series Sacred Games. Under his contract with Sony, he released his second single 'Farak' in February 2017 which topped the Indipop charts on iTunes India. He also appeared on BBC's 'Fire in the Booth' hosted by Charlie Sloth, thereby becoming the first Indian rapper to do so in a 'desi' avatar. The track gained popularity and won the best EDM track of the year in the GIMA Awards 2015. They have also produced a track called 'Junglee Raja' on Nucleya's album 'Bass Rani'. He has also collaborated with Nucleya, a successful Indian DJ and producer of the song 'Scene Kya hai?' Digressing from mainstream rap, their desi ways found appreciation amongst the audience.ĭivine has since risen to fame and has many viral videos including 'Jungli Sher' to his name. Their realistic rapping attracted the common man who could relate to the lyrics.
His song 'Mere Gully Mein' with rapper Naezy was a major success and set the ball rolling. They wrote about real-life experiences that we could relate to.ĭivine, whose real name is Vivian Fernandes, started his career as an underground rapper in 2011. Their songs were about corruption, injustice, police brutality, poverty and family apathy.
They did not talk about the 'brown girls' or 'Lambi gadiya'. In the age of Eminem and Honey Singh, these gully singers struck the chord with the aam a admi. Their songs gave a push to the emergence of hip-hop culture in India. The slums and chawls of Mumbai have been a fertile ground for desi raps, an Indianised style adapted from its American counterpart. Rap is a song genre that is more like a rebellion against social discrimination. Gully Boy revolves around an underdog in Mumbai who rises to fame as a rapper. Although it's not a biopic, Zoya Akhtar's Gully Boy is loosely based on Indian rappers Divine and Naezy.
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